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The Social Media Savior

Posted by The Marketing Intern on August 4, 2009

LADIES AND GENTLEMEN! PLEASE REMAIN CALM! PLEASE! EVERYONE REMAIN SEATED! WE WILL BEGIN… WE WILL BEGIN EVACUATIONS SHORTLY! PLEASE REMAIN CALM!

Everyone seems to be jumping on the Twitter bandwagon like it’s the end-all solution to a company’s marketing woes. They’re clinging to this technology, convincing themselves that if they could just figure out how to gain more followers they could crowdsource an escape from the current economic depression.

Good luck with that.

Fact of the matter is that social media is, as it always has been, only a part of the marketing pie. And a relatively small slice, at that. Not all that many people Tweet. A considerable amount more are on Facebook, but few of them are looking to connect with businesses. LinkedIn is good for B2B, but awful for B2C. Digg, Reddit, Technorati, and Delicious are all great for browsing popular sites, but not great for interacting with other people. You need other things to fill in the gaps left by social media.

What are these other things? A well-designed website which allows customers to find out about your company and contact you with any questions; frequent marketing initiatives that gauge customer engagement; events geared toward creating a community of customers — these are the things that will bail the brine from your waterlogged business.

So before you spend any more time reading one more ebook on getting thousands of followers on Twitter in  less than an hour, turn your attention inward. How is your site performing on keyword searches? Is it easy to use? Are your customers saying good things about you?

How much emphasis do you think should be placed on social media initiatives? Am I being too harsh here?

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