The Marketing Intern

Outside the Box / Inside the Cubicle

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About The Marketing Intern

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A Note: As of September 1, 2009 I am no longer an intern. I have graduated to the ranks of Interactive Marketing Manager at Flimp Media (who I promise not to shamelessly promote too much). But yes, I am keeping “The Marketing Intern” logo and branding. For an explanation, read this.

Like most men of my generation, I consider myself to be in touch with all those things which are new and hip. I tweet. I digg. I facebook and LinkedIn and del.icio.us. And I can do all of these things on the web, via Digsby, on my cell phone, and on my iPod. I have every synchable bit of software linked to every other little application on my hard drive so that when I enter something in any of my myriad mobile or stationary datebooks, everything I own that possesses an electric circuit knows about it. I’ve started signing my name with the @ symbol in front of it, and the words “The New York Times” just don’t look right if they’re not a hyperlink. (Oh yeah, I blog, too.) Yeah, I’m in the know. I’ve got my hands in the mix. I’m abreast of things.

It’s easy for me. I’ve been interested in this stuff since the days when the draw of Google was the Elmer Fudd translation feature. I was eight, I think, when I saw my first grainy video clip on a computer. It was the Saturday Night Live website. It took an hour for the video to load (no such thing as streaming in those days) over my 14.4k dial-up connection, and what I got at the end was dismally un-funny and barely visible. Fortunately the Internet and our methods of interaction with it have progressed much faster than the caliber of SNL’s lineup (oh snap, he said what?!), and the opportunities afforded to the business world are so profound it just isn’t funny.

Still, some people just don’t get it. The way I see it, businesses have a year (maybe even less) to get on board with social networking applications. They have maybe a year and a half to figure out how to leverage social networking sites in a creative and meaningful way. After this, the world will have moved on without them, relegated them to the technological stone-age, to the Hackers era when a even 56.6k modem could deliver the most complicated and media-rich website in less than ten seconds.

The reason is simple: there’s no reason not to get out there and interact with your buyers. Look, I won’t advocate much for my generation, but I will say this about us: we’ve made it ridiculously simple to figure out what we want. We lay it all out there for you to see. We are the open-source generation. And businesses who can’t interact with us on a meaningful and intimately personal level are just too blind or too stupid to deserve our attention.

This is the climate into which I have inserted myself, as a marketing intern at a small high-tech start-up in central Massachusetts. (I believe this is sufficiently vague, but if not, know that the views expressed here are not necessarily the views of my employer.) I hope to share my revelations and experiences with you, blog traveler, as I try to make sense of business conventions and how they apply — or don’t — to the shiny, tangled, chaotic, wonderful mess that we have created for ourselves.

2 Responses to “About The Marketing Intern”

  1. The Quiet Man said

    Stop. Please just stop.

    No more tweeting, no more inane blog posts you eagerly beg the world to share.

    Learn to create something. Have some original thoughts. Maybe develop some taste.

  2. I won’t stop. I have no desire to stop. In fact, apart from yours, I have had no direction to stop. And so I won’t.

    Don’t like my tweets? Block me. Don’t like my blog posts? Don’t read ’em. Really, I don’t mind; there are plenty of things I dislike that I choose to ignore. When I’m done writing this, your comment will be one of them.

    I create plenty, thank you — very little of it here. Despite your assertion, my thoughts are my own — I challenge you, John Wayne, to produce the sources I plagiarize. As for taste, well — I suppose we can’t all be as classy and sophisticated as those who anonymously post hate-mongering comments like yours.

    Have a very pleasant day.

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